Your Anti-Values are at work too!

Everything that we do in life is driven by our personal values. What most people don’t understand is that we have both positive values and negative values or anti-values. For example most people would say that personal integrity or honesty is a genuine driver in their lives and so would set goals and attempt to achieve those goals with integrity and honesty. What few people realize is that they hold negative or anti-values too. Anti-values are often things that many people avoid or move away from – avoiding conflict, rejection or being isolated from others.

If you are a small business owner, take note – if you have any ONE of these anti-values you will find yourself avoiding those tasks that hold these anti-values for you – such as selling, marketing or working as an isolated business owner! Even if you set income or sales goals for your business unless you clean up your anti-values you will subconsciously sabotage yourself to your values and find ways of avoiding conflict, rejection or isolation.

All desire for success is related to our values. Our values are the foundation for our passion, our energy.

So for each of us our “worthy” ideal is founded in our values. If our goals are not aligned with our ideals, which are based on our values, then we will be repeatedly drawn away from any and every goal that we set, no matter how good or how great those goals may be.